A Deep Dive Into Ruby Da Cherry Net Worth and Lifestyle
Ruby Da Cherry, known for his unique style and deep, gritty beats, has become a major figure in the world of hip-hop. As one-half of the duo $uicideboy$, he’s captured the attention of millions with his raw, unapologetic music. While fans flock to his music and vibe with his dark, emotive sound, many are curious about the financial side of his success.
If you’ve ever wondered how his rise to fame has translated into wealth, you’re in the right place. Let’s take a closer look at Ruby Da Cherry net worth and how this rapper built his fortune.
Who is Ruby Da Cherry?
Ruby Da Cherry, born Ruben DeLuna on April 22, 1989, is a prominent rapper, songwriter, and one-half of the hip-hop duo $uicideboy$. Hailing from New Orleans, Louisiana, Ruby’s roots are deeply tied to the underground rap scene. Growing up in a city known for its rich cultural heritage and musical legacy, Ruby found his voice in a genre that blends elements of horrorcore, emo rap, and cloud rap.
Ruby’s journey into music began in his teenage years, drawing inspiration from a wide range of influences, including Three 6 Mafia, Lil Peep, and Xxxtentacion. These artists helped shape his sound, characterized by gritty, emotionally charged lyrics and a distinct, melancholic beat style. It was during his early 20s that Ruby teamed up with his cousin Scrim (who goes by the stage name $crim) to form $uicideboy$, a duo that would go on to redefine the underground rap scene.
While initially not widely known, the duo slowly built a loyal fanbase through platforms like SoundCloud, where they began posting their raw and often dark music. Ruby, with his unique delivery and emotionally honest lyrics, quickly became a fan favorite. His style often explores themes of mental health struggles, self-destructive behavior, and existential reflections. Despite the heavy subject matter, his music resonates with listeners who appreciate the rawness and authenticity of his approach.
Today, Ruby Da Cherry stands as a significant figure in the underground rap movement. His influence continues to grow, both as part of $uicideboy$ and as a solo artist, where he has been able to explore different creative directions. His music often appeals to those who enjoy emotionally charged, introspective, and boundary-pushing content.
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Ruby Da Cherry’s Career Highlights
• Forming $uicideboy$
Ruby’s biggest career milestone came when he formed $uicideboy$ alongside his cousin $crim. The duo’s formation was born out of a shared love for dark, atmospheric beats and a passion for pushing the boundaries of what hip-hop could be. Their first major breakthrough came with the release of the “Deadboy” and “Kill Yourself” series, which they distributed for free on SoundCloud. These mixtapes quickly gathered a cult following, establishing the pair as central figures in the underground scene.
What set $uicideboy$ apart from other rap acts was their gritty authenticity and willingness to explore deep, often uncomfortable themes. The duo’s lo-fi production style, combined with haunting melodies and brutally honest lyrics, resonated with a generation of listeners looking for something different. They built their fanbase through grassroots efforts, performing at small venues and growing their presence through social media and streaming platforms.
• Breakout Success with “I Want to Die in New Orleans”
The duo’s 2018 album, “I Want to Die in New Orleans,” marked a major milestone in their career. It debuted at No. 8 on the Billboard 200, bringing them mainstream attention. The album’s success demonstrated the duo’s ability to appeal to a broader audience, mixing their signature dark style with more polished production. Songs like “Paris” and “2nd Hand” became fan favorites, while the album’s success cemented their status as one of the most influential underground acts of the time.
The album also brought Ruby Da Cherry’s personal struggles to the forefront, with tracks that spoke openly about themes of depression, substance abuse, and mental health. His vulnerability, combined with his hauntingly atmospheric sound, connected with fans on a deeper emotional level.
• Expanding Beyond $uicideboy$
Though $uicideboy$ remains Ruby’s most significant project, he’s also ventured into solo work. In 2020, Ruby Da Cherry released “Ruben,” his first solo album. The project allowed him to explore his individual artistry more freely while maintaining the melancholic and introspective tone that has made him so popular.
Ruby’s solo work gives fans a more personal glimpse into his life and struggles, with tracks focusing on his journey through fame, his inner battles, and his relationship with himself. While it wasn’t as commercially successful as $uicideboy$’s albums, “Ruben” showcased his ability to create emotional depth and storytelling on his own.
• Collaborations and Growth
Throughout his career, Ruby Da Cherry has also collaborated with several other artists, further expanding his reach. His collaborations with fellow underground artists like Night Lovell, Ghostemane, and $uicideboy$ affiliates have helped him solidify his place in the underground rap scene. These collaborations also gave him the opportunity to experiment with new sounds and musical ideas, keeping his work fresh and exciting for fans.
Ruby Da Cherry’s Net Worth
• Estimated Net Worth
As of 2025, Ruby Da Cherry’s net worth is estimated to be around $2 million to $5 million. His wealth has been primarily accumulated through his career as a musician, his work with $uicideboy$, and his solo projects. His ability to consistently produce and tour has allowed him to build a significant financial foundation.
• Music Sales and Streaming Revenue
One of the primary sources of Ruby Da Cherry’s income is his music. $uicideboy$ has enjoyed significant success with their album sales and streaming revenue. Their music regularly racks up millions of plays on platforms like Spotify and Apple Music, while their albums also sell in impressive numbers. Their popularity on SoundCloud alone has been a major contributor to their success, with many of their tracks having hundreds of millions of plays.
Their merchandise sales are also a significant source of income, with fans eager to buy anything from T-shirts to limited-edition posters and vinyl. Ruby and $crim have successfully turned their dark, unique aesthetic into a brand, capitalizing on their loyal following.
• Touring and Live Performances
Touring is another major revenue stream for Ruby Da Cherry. $uicideboy$ has performed at sold-out venues across the United States and internationally. Their live performances are known for their high-energy atmosphere, with Ruby’s presence on stage a key part of their appeal. Fans flock to their concerts, not just to see the music but to experience the raw emotion and intensity that comes with it. Ticket sales, meet-and-greet opportunities, and merchandise sold at concerts further contribute to Ruby’s financial success.
• Endorsements and Brand Deals
While Ruby Da Cherry hasn’t been heavily involved in mainstream endorsements, he has occasionally been associated with underground fashion brands and lifestyle companies. These partnerships, while not as widespread as those of major stars, add another stream of income to his overall earnings.
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Ruby Da Cherry’s Lifestyle
• Personal Life and Interests
Ruby Da Cherry is known for keeping his personal life relatively private, though he occasionally shares glimpses of it through his social media. While he’s not as open about his personal relationships as some celebrities, Ruby has shared enough to show that he values his privacy.
He has mentioned his struggles with mental health and substance abuse, which has shaped much of his music and personal growth. His lyrics often explore these themes, offering fans a window into his inner battles.
Outside of music, Ruby enjoys a low-key lifestyle. He has expressed an interest in fashion, often wearing dark, avant-garde clothing that matches his artistic persona. Ruby has also shown an appreciation for art and creative expression, both through his music and other forms of media.
• How Ruby Spends His Wealth
While Ruby Da Cherry isn’t known for flaunting his wealth like other mainstream celebrities, he enjoys the fruits of his success in more subtle ways. He’s often seen in luxury cars and designer clothing, though his overall lifestyle remains relatively modest compared to many of his peers.
He invests in real estate, with reports indicating that he owns properties in Los Angeles and other areas with a vibrant underground scene. These properties not only provide him with a place to live but also serve as creative spaces where he can work on his music and other projects.
• Social Media and Public Image
Ruby is quite active on social media, where he connects with fans and offers a closer look at his life. His Instagram often showcases his music, behind-the-scenes moments, and personal style. However, he tends to maintain a degree of mystery around his personal life, preferring to keep things private. Despite this, he enjoys a strong following, with fans regularly interacting with his posts.
Ruby Da Cherry’s public image is one of a hard-working artist who remains grounded despite his success. While his music explores heavy themes, his fans appreciate his honesty and vulnerability.
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