Some SEO companies do not limit themselves to keywords and link building in order to attract more traffic to their website. Sometimes, they use stock photos for their campaign pictures and optimize them for SEO. If you are not sure how to use stock photos on your SEO campaign, then you might need to step up your game.
In this article, we are going to discuss some essential tips that you can use in managing your website’s photos. These may be able to help boost your online presence and brand reputation.
Choose the Right Photo Based On Your Theme
When choosing the pictures for your website, make sure that they are on par with your theme. You can always ask your designer for suggestions about what kind of photos fit your website. The photos should not clash with the design your website and should bring out the best parts of your design.
Once the photos are ready, you need to decide on the size of the image, it’s orientation, etc. If you are not adept at page layout, you can always hire a web designer to do the task for you. Some designers often suggest that you overlay the text for graphics. The idea here is to make your photo stand out more.
Use Your Own Photos
If you have the budget, another way to attract traffic via photos is by shooting ones specifically for your website. You can hire a professional photographer to capture your photos for you or you can buy your own DSLR camera and study photography yourself. The latter can help you save money in the long run, but it may not be the most efficient use of your time.
By producing original photos, you can follow a more specific theme that will represent your website better. Take as many photos in one session as you can. Then, schedule when you’ll use each one of them.
Edit Your Stock Photos
You can use stock photos acquired from a free stock photo database on your computer and add them to your website. You just need to make sure that they will not clash with your web design. If you are not sure how to do edit pictures, here are some of the tips that you can follow:
* Insert text or fun graphics to your photo.
* Add your brand color into your overlay.
* Use pinnable images for your website.
Using these tips, you won’t need to scavenge for new photos all the time. You can recreate the old ones for a new content campaign . You can also make small edits on free stock photos, so people will be to distinguish them from others.
Optimize Image Responsiveness
If not optimized, your photos can ruin a user’s mobile experience. This, in turn, can increase bounce rate. There are plugins like RIGG Responsive Images for WordPress which adds a srcset attribute to images and adjusts them according to the screen width. Reducing the file size of the images is also necessary to improve the loading speed of your web pages.
Add Captions and Alt Text
After the photos are chosen and edited, the last step that to do is to make your photo SEO-friendly. After sourcing the stock photos from various companies, you have to rename them. When adding captions and alt text, make sure to use SEO-friendly keywords. You can add these keywords in the alt end captions or in the back-end of your website. The keywords must be relevant to your pictures and website. You can use SEO tools to further optimize your image’s captions and alt text.
When fully optimized, your stock photos can contribute a lot to your SEO. They will not only improve user experience, but they can also help in gaining conversions.